Founders Kite Club is an invite only global community of founders, entrepreneurs, and investors. What began as a kite trip among close friends has evolved into a curated network built around shared experiences, meaningful connections, and time spent outside traditional business roles. At the core of FKC is the belief that the strongest connections happen when people step away from titles and reconnect through experience.

While the events themselves created strong bonds, the outside perception lacked clarity around what the community truly stood for, who it was for, and why it felt different.

The challenge was not awareness, but alignment. Touchpoints across website, newsletter, and social media felt fragmented, connection points between members were underutilized, and the emotional pull that made the community special was not fully visible online. As a result, the brand was missing both clarity and the subtle sense of FOMO that naturally comes from a strong, experience led community.

For Founders Kite Club, I developed a brand and communication strategy that connects experience, storytelling, and community, by aligning all digital touchpoints into one clear narrative around exclusivity and belonging. Introducing recurring content formats made the community feel alive beyond the events themselves.

In addition, I supported on site media coverage and content coordination to ensure the real energy of the events translated into digital storytelling. From pre event anticipation to post event reflection, I structured communication to create continuity, emotional resonance, and a sense of being part of something you do not want to miss.

Through this work, Founders Kite Club gained a clearer identity, stronger connection points for its members, and a brand presence that reflects the intimacy, trust, and experience at the heart of the community.

Photo credits: Marc Stickler / To Mane Photography

Find the final website here.